JoeBot is intended to be both casual and useful as such I have used body.include?("key") rather than body == "keyword" to allow for there to be some degree of leniency in the questions that the bot will respond to allowing users to just ask questions rather than memorize key phrases. Additionally, introducing emojis as a means of triggering responses is intended to reflect a sense of playfulness. Although casual, by providing users with image previews and direct links to purchase or stream the content, interactions with the JoeBot should are practical and useful.
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