The project is designed for coffee addicts- the regular coffee drinkers at Starbucks. We targeted this community particularly because of the criticality of the single-use paper cups which has the polyurethane lining, making the cup difficult to recycle.

The needs identified for the community are the daily requirement of coffee and the environmental need to cut down on the paper cup usage. For most of the reusable cup users, our user research shows that the two major fallbacks include: forgetting the cup and washing the cup. These are the two issues that we have tried to handle in our solution.