Intention
Wedding and events venues are a key source of revenue for a variety of destinations-from hotels to golf courses. As a result, a significant emphasis is put on both positioning these destinations as potential wedding/event location and driving repeat business through the delivery of memorable experiences. Due to fickle and ever changing consumer preference, a continuous, customer-centric approach is required to deliver the best experience. Technology, and more specifically, the IoT presents unique opportunities to deliver this experience when implemented in a tasteful and integrated manner.