Intention
We are targeting people who bond over their love for food, specifically those with a sweet tooth. Communities have formed on platforms such as Yelp and TripAdvisor where they review their experiences at particular restaurants and talk about what they ordered. Information from one member is helpful for all the others when they are deciding where or what to eat.
For Ice-cream stores in particular, there is usually a dilemma on which flavor to pick from among so many, or which is flavor is most popular at that particular store. We also wanted to focus on an experience that brings joy to those who interact with it. Ice cream is admittedly an indulgence, but we wanted to enhance the attraction by making it exciting for anyone to view from the outside and even more fun to interact when inside the shop.